BEGINNER TAMBOUR / LUNÉVILLE EMBROIDERY COURSE
YOUR FIRST TAMBOUR EMBROIDERY
From Your First Chain Stitch to Your First Complete Couture Embroidery
Learn to control the Tambour hook, work clean corners, beads and sequins, and bring the techniques together in your first complete embroidery — even if you've never held a Tambour hook before.
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For absolute beginners · Self-paced · Start immediately · 12 months course access + Q&A support
Waitlist enrollment price available until September 14.
Tambour embroidery looks almost effortless — until the hook is in your own hand.
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The hook catches the wrong thread.
Your chain stitches become uneven.
Corners lose their shape.
Beads don't sit where you want them.
Sequins refuse to form those clean, fluid lines you see in couture embroidery.
The problem isn't that you're “not good at it.” You need to build control in the right order.
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That's exactly what we'll do in this course.
You'll begin with the fundamental movement of the Tambour hook and progressively build the control you need to work with direction, corners, beads and sequins — before bringing everything together in a complete embroidery.
No disconnected tricks. No rushing through dozens of techniques. One skill builds on the next.
From “How does she do that?” to doing it yourself.
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If you've tried Lunéville crochet on your own and feel that, despite your effort, the results never quite match what you imagined — you're not alone. Many embroiderers who approach Lunéville share this exact feeling. It's time to change that.
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Through clear, structured lessons, I'll guide you step by step — from setting up your frame and controlling the hook to working with beads and sequins and completing your first refined embroidery. You'll build the technical foundations that every more advanced Tambour technique depends on.
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Because your embroidery journey matters, and you deserve to see it take shape.
"The course is well structured, the video lessons simple but effective for learning. Jelena is highly skilled, always ready with valuable advice and quick to correct the assignments." — Federica
"My experience with Jelena's online Lunéville course was extremely satisfying. Everything was explained step by step in detail, and she always answered my questions in no time. Being able to organise the lessons around my busy life was a huge help. Excellent value for money." — Agnese
A Complete Foundation, Built With Real Care
This course gives you everything you need to begin Lunéville crochet seriously — not as a passing curiosity, but as the foundation of a real practice.
Whether you'll keep Lunéville as a refined personal art, or whether you'll continue into more advanced haute couture work, this is where your journey starts properly.
You'll learn to:
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set up your frame and your workspace correctly, the way it's done in haute couture ateliers
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execute the fundamental Lunéville stitches with clean, reliable technique
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work with crystals, beads, sequins and thread, understanding how each material behaves
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complete your first elegant mandala project, applying everything you've learned
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develop the technical awareness to evaluate your own work and know what to practise next
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Beginner-friendly doesn't mean superficial. The pace is accessible, but the techniques and standards are rooted in professional haute couture embroidery.
Who This Course Is For
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This course is the right starting point for you if you recognise yourself here:
- You're a curious embroidery lover and want to seriously explore Lunéville crochet — not just watch a few random videos and hope for the best
- You're a sewist or seamstress who wants to add real haute couture embroidery to your craft, and offer something exclusive to your clients
- You already work with other embroidery techniques and want to add Tambour/Lunéville to your skill set — with a structured method rather than piecing it together on your own.
- You feel drawn to haute couture embroidery and dream, one day, of a more professional or semi-professional practice
- You care about learning clean basics now, so you don't have to unlearn bad habits later
- You're ready to commit time between lessons to actually practice
This course is probably not the right fit if:
- you're looking for a quick, easy project without focusing on technique
- you expect a fully advanced haute couture program with multiple mixed techniques
- you're not in a season of life where you can dedicate practice time between lessons
Inside the Course — Three Modules, One Cohesive Path
Every detail of this course has been designed and refined over years of teaching, both in person and online. Nothing is left to improvisation.
Module 1 - Foundations and Frame Setup
This is where everything begins. Most students struggle later because they skip this stage. We won't.
You'll learn:
- Proper nail length — why it matters and how it affects your work
- Introduction to Lunéville crochet — the stitches, what makes it different
- Preparing your hook — the recommended method using pliers
- Decatising your fabric — how to prepare the base before mounting it
- Frame setup — step-by-step guidance for both round and rectangular frames
- Practical assignments — exercises to consolidate your new skills before moving on
- Thread handling and frame adjustment — including correct posture, which becomes critical for longer projects
Module 2 — The Art of Beads and Sequins
Module 2 is dedicated to the materials that bring Lunéville embroidery to life: beads and sequins.
On beads, you'll learn:
- Calibration — selecting and calibrating beads for a uniform, professional result
- Transferring beads onto the working thread — managing the transfer for precise application
- Chain stitch with beads — including variations on how to close the stitch
- Bead circles — creating circular forms that add dynamism to your designs
- Corners and squares with beads — theory and practice for clean angles and shapes
On sequins, you'll learn:
- Introduction to sequins — the different types and how each is used in haute couture
- Right side and reverse of sequins and cuvettes — distinguishing them, so your finished surface is impeccable
- Chain stitch with sequins — combining the chain stitch technique with sequins for unique textures
- Sequin circles — creating elegant, sophisticated circular elements
Throughout this module, you'll put each technique into practice through specific assignments.
MODULE 3 — YOUR FIRST COMPLETE COUTURE EMBROIDERY
 Now you'll bring the techniques together in one finished Mandala project.
You'll combine thread, crystals, beads and sequins while practising clean execution, material control and the rhythm of real Tambour embroidery.
The project has been designed specifically to consolidate the foundations you've learned throughout the course — so you don't finish with isolated exercises, but with a complete piece that proves to you what you can now do.
What You Won't Find Anywhere Else
There are other LunĂ©ville courses online. Some are excellent. Here's what makes this one specifically what it is.Â
The experience you'll learn from is built inside real ateliers, not just classrooms.
When you study with me, you're learning from someone who has stitched for the haute couture fashion houses themselves — not from the outside, but from within the ateliers where standards are set. That means every technique I teach you has been tested against the most demanding work in the industry: the kind of work where one imperfect stitch is sent back.
You'll also benefit from years of bespoke embroidery commissions for wedding and ceremony clients — pieces designed for the most important days of someone's life.Â
You're also learning a tradition that has been recognised internationally. Training at Hand & Lock in London (the historic embroidery house that has stitched for the British royal family and the British Army for over a century) and at École Lesage in Paris (Chanel's embroidery atelier), plus finalist and winner placements in several international embroidery competitions including a Swarovski competition, mean that what you receive in this course is the European haute couture standard — adapted carefully for someone beginning their journey.
What this means for you: every minute you spend in this course is a minute spent learning what actually matters in haute couture work — not academic theory, but the real, professional standard.
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YOU'RE NOT LEFT ALONE WHEN YOU GET STUCK
Tambour is a precise technique, and sometimes a tiny detail — the direction of the hook, thread tension or the way you turn a corner — is enough to change the result.
That's why your enrollment includes 12 months of access to the private Q&A support area.
When you have a question about the technique or your work, you can post it there. I review and answer student questions twice a week, on Tuesdays and Fridays.
You can learn at your own pace, while still knowing where to turn when something isn't working.
The focus is exclusively haute couture embroidery. This isn't a sewing course that adds embroidery as a bonus. It's a course built by someone whose entire professional life is haute couture embroidery. Every detail reflects that depth.
You're learning the European school of Lunéville. The technique you'll learn comes directly from the Parisian tradition — the same foundation used in the ateliers that supply Chanel, Dior and the Paris haute couture houses.
About Jelena.
I'm Jelena Saveljeva — a haute couture embroidery artist and teacher based in Tortoreto Lido, on Italy's Adriatic coast.
Many would describe me as a mother, an entrepreneur, an embroidery enthusiast. The truth is, I'm more than any single label — and so are you.
My journey into haute couture embroidery began at Hand & Lock in London, and continued at École Lesage in Paris. From there, I worked as an embroidery prototypist for haute couture fashion houses, and built a personal practice creating bespoke pieces for wedding and ceremony clients. Along the way, I've been a finalist and winner of several international embroidery competitions, including a Swarovski competition.
I founded my Haute Couture Embroidery School with a clear purpose: to preserve and pass on these centuries-old hand techniques in a contemporary, creative way — and to share what I've learned working inside the ateliers, not just from the outside.
What I want my students to receive is not a collection of isolated stitches, but a technical foundation they can rely on as their embroidery becomes more complex. My teaching focuses on understanding why a technique works — so you can recognise mistakes, correct them and continue developing with confidence.
Your creativity deserves to be honoured, refined, and shared with the world.
"A fantastic experience. The lessons are clear and engaging. The mandala project let me put everything I learned into practice." — Giulia
"I found the course extremely enriching and inspiring. The techniques were explained clearly and in detail, allowing me to significantly improve my embroidery skills. The final mandala project was a thrilling challenge that let me apply everything I had learned. I highly recommend this course to anyone wanting to deepen the art of embroidery." — Anna
THE FOUNDATION FOR EVERYTHING THAT COMES NEXT
Tambour embroidery is a vast discipline. Advanced filling techniques, complex applications and professional design work all build on the same essential foundations.
This course gives you those foundations.
By the end, you'll know how to set up your frame, control the hook, work clean fundamental stitches, apply beads and sequins, and bring a complete embroidery project to completion.
From there, you can continue exploring Tambour as a personal art — or progress into more advanced haute couture embroidery.
"I want to thank Jelena Saveljeva so much for helping me make my dream come true! I now work as an embroiderer in a haute couture atelier." — Olesya
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"I can absolutely say I've gained every tool I was hoping for, and I have so much desire to continue exploring this technique." — Federica
JOIN YOUR FIRST TAMBOUR EMBROIDERY
Waitlist enrollment price available until September 14. Start immediately and learn at your own pace.
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Begin Your Lunéville Journey
If everything you've read above resonates — if you feel the pull toward Lunéville, the curiosity, the readiness to get proper foundations — this is the moment.
Waitlist price enrollment closes on Monday, 14 September.